We doPromotional Marketing
Off-the-shelf tools underwhelm as off-the-shelf experiences—for clients and consumers. Our 25 years of experience in promotional marketing has taught us that to maximize communication potency, each element must be singularly focused and unique. Our combined expertise in data-driven marketing, technology, and the nitty-gritty of promotional law allows us to clear the field of preconceptions and attack each project with a 360° dimensional view.
Why clients come to us
Promotional marketing moves at a whiplash pace. Millennium hones in on evolutions in the technologies that prove to be most effective in driving consumer engagement. This allows us to innovate brand new solutions for communicating, capturing, assessing and protecting the information that comprises each promotion. This is why we host our promotions in our private, secure, scalable geo-diverse hosting centers. At no time does PII (Personal Identifiable Information) leave our control center or perimeter. We monitor changes in domestic and international promotional law to ensure our clients are in compliance and well out in front of any potential issues. Our expertise and diligence ensure a worry-free experience, end-to-end.
We've helped clients execute promotions of all shapes and sizes with innovative new methods to engage audiences and move needles. Our work has included partnerships with some of the earliest adopters in this space including Microsoft, Kraft, Wrigley, and eBay. Over the years, we've awarded everything from keychains to a billion air miles, a year's worth of pasta to 30 sports cars in 30 days. We continue to conceptualize and execute promotions ranging from the simplest to the sophisticated for some of the world's most recognizable brands.
What sets Millennium apart from other digital agencies
Promotional advertising has a lot of moving parts—we're on top of all of them. Research, marketing strategy, creative design, technological execution, legality and administration are all within our wheelhouse.
Our promotions are built to be bulletproof. So whether it's predicting or thwarting the latest hacker attempts to flood your promotion with entries, or any other type of manipulation, we're on it. Sure you can find "roll-your-own" promotional services out there that profess to offer turnkey solutions—but you'd be missing:
- Legally compliant rules
- Customized features like Augmented Reality and Facebook live integration
- Mobile engagement
- Direct video uploads
- Native mobile features
- Moderation workflows
- Winner selection and prize fulfillment
- Staging and production environments
- Custom reporting and forensic analytics
- Privacy and GDPR compliance
- ADA compliance
Everything we do at Millennium begins with the same questions: To what end? What is the business proposition that drives our communications? How does it benefit our client?
Understand the business objective
Identify KPIs to measure success
Leverage insight-driven strategy to develop the creative idea
Identify the optimal promotion type to drive desired results
Develop the engagement convention and method of entry
Assess the optimal channel for deployment and consumer engagement
Develop an analytics model that works within the environment to ensure the integrity of the promotion and capture of KPI metrics
Author official rules, terms, conditions, and all other neccessary disclaimers or disclosures
Execute, monitor, measure, assess, report
- Instant Win
- On/In pack
- Match to Win
- Scratch to Win
- Collect to Win
Millennium has a proprietary suite of tools that allows us to customize how we monitor and measure each promotion.
Measuring for success: Tracking KPIs against goals should tell you whether or not a promotion was successful. But we go beyond that to measure at a more granular level in order to understand why certain goals were (or weren't) attained. That helps us learn from one promotion to the next, always informing and optimizing how we work.
Promotional integrity: The value of a promotion's prize is directly proportional to the quality and creativity of the schemers who crawl out of the woodwork to attempt to rig the system. We've seen it all over our decades of experience and are never surprised at the effort and imagination that these operators will put into their undertaking. We create layers of protection that help thwart malicious activity before it reaches an active promotion, along with sophisticated monitoring processes that help spot suspicious and unsanctioned behaviors.
There's an unspoken pact that a brand enters into when soliciting personally identifiable information (PII) from its consumers. The expectation is that the brand will safeguard that PII and keep it out of the hands of those who would exploit it. Security of this nature is a matter of brand reputation, and something Millennium takes very seriously. We employ the latest technologies and best practices to ensure that PII data is protected throughout the promotion - from initial information capture, to database storage, judging and selection, data transfer and ultimately database destruction.
Promotions are generally short-term, which is why we don't require long-term hosting commitments while still providing a sophisticated list of features. We want to make sure your marketing investments get superfast, reliable, and SLA-backed hosting performance so that's why every promotion includes:
- Persistent threat protection
- Layer-7 WAF deep dive inspection
- DLP-data loss protection
- Endpoint protection
- Email security for anti-phish and domain reputation with SPF, DKIM, and DMARC
- On-the-fly redundancy, recovery, and reconfiguration
- 24 x 7 x 365 monitoring for uptime, latency, CPU, memory, diskspace, and much more so that we know something is happening before anyone else does
- Realtime proprietary forensic engine with ability to block and enforce the promotional rules
- Backup services
- Complete PII data custodial handling
- CDNs where needed
- Built-in analytics and reporting
Sandboxes we play in
Food and Beverage
Global, Multi-national Corporations
Companies we play well with
We play well with other agencies too
Just because we can do it all doesn't mean we have to. In fact, we love to collaborate with our clients' other agency partners to make great work even greater. Our creative partners have included Droga5, Quigley Simpson and McGarry Bowen, just to name a few. It's a big sandbox and we love to share our toys.