PAYPAL

Infographics

PayPal needed a clean and brand-consistent way to visually represent their diversity data. We created infographics with simple animations, ensuring proper WCAG-compliant contrast ratios for the text and graphics.

Webpage design + development

While PayPal’s Brand team continued to work on their new styleguide, our task was to ensure these new pages adhered to the existing style and design patterns used within the primary corporate site. We utilized inclusive photography and Accessibility best practices to create a design consistent within the current site’s look & feel.

Once approved, we created standards- and WCAG-compliant modular code for integration into PayPal’s CMS tool.

UX + Wireframes

Since our starting point was scattered across multiple pages and domains, we needed to unify the content and consolidate it in a way that made sense. We started with a competitor analysis to uncover best practices and to define a new architecture for the section. Wireframes where used to gain alignment on the IA and messaging heirarchy before we started design.

Copywriting

PayPal’s Supplier Diversity content was scattered over several pages and domains. We consolidated this disparate content into a unified voice, tone and message.