PayPal’s diversity and inclusion content was scattered across roughly 12 pages and three subdomains. The ask was to create a focused presentation for customers, partners, and employees that told the story of PayPal’s commitment to Diversity, Inclusion, Equity & Belonging while being WCAG 2.1AA compliant. Our solution began with competitor research to offer recommendations and iterative UX improvements. Our muti-disiplinary team then consolidated the information into two accessible landing pages, one focused on DIE&B, the other Supplier Diversity. Updated language and imagery were created to meet PayPal’s revised brand guidelines, tone, and core values. The new pages were designed and built in a modular fashion allowing for easier integration into their CMS tool.
View additional information about the work we’ve done by viewing the gallery below.
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