01
Challenge
Prince had a deep connection to Boston, but that heritage was not translating into sales.
Prince Pasta
Prince Pasta achieved a 26.7% increase in brand velocity through a Boston-focused integrated campaign built by Millennium.
How we made it happen:
</>Campaign Strategy
PVideo Production
DPromotional Marketing
How did Millennium make the Prince Pasta project happen?
Millennium made the Prince Pasta project happen through a heritage-led campaign that connected brand memory with current consumer behavior. The campaign used video, local activations, in-store events, online promotions, and civic recognition.
Strategy
Millennium focused the campaign on Prince's Boston heritage and the well-known Wednesday is Prince Spaghetti Day message. This gave the campaign a clear local anchor.
Activation
The campaign included a new TV spot, food truck tastings, in-store activities, sweepstakes, online promotions, and local creative work. Boston's Mayor also declared Wednesday to be Prince Spaghetti Day.
Performance
The campaign supported a measured lift in brand velocity. The source case study reports a 26.7% increase.
What results did this project achieve?
This project achieved a 26.7% increase in Prince Pasta brand velocity.
+26.7%
Brand Velocity
Prince Pasta's brand velocity increased by 26.7% after the campaign.
100 Years
Brand Heritage
The campaign drew on Prince Pasta's century-long connection to Boston.
1969
Original Campaign Reference
The campaign updated the iconic 1969 Prince ad featuring Anthony running home through Boston's North End.
PPC Campaign Performance
The original case study lists PPC results categories, but the specific metrics are not provided.
Supporting context:
How did Millennium reconnect Prince Pasta with Boston consumers?
Millennium reconnected Prince Pasta with Boston consumers by building the campaign around a familiar local brand memory. The work revived the Wednesday is Prince Spaghetti Day message for a current audience.
The campaign updated the classic 1969 TV spot and tied it to local activations across Boston. Prince food trucks, in-store events, sweepstakes, online promotions, and student artwork gave consumers multiple ways to engage.
The campaign also connected with civic pride. Boston's Mayor officially declared Wednesday to be Prince Spaghetti Day.
Outcome: Prince strengthened its connection with Boston consumers and increased brand velocity by 26.7%.
How did Millennium use integrated marketing for Prince Pasta?
Millennium used integrated marketing by connecting TV, local events, retail activity, online promotions, food truck sampling, and PPC campaign support. Each channel reinforced the same Boston-centered brand message.
Prince needed more than nostalgia. The campaign had to bring the brand into current shopping behavior and store-level engagement.
The source case study lists PPC campaign result areas including conversions, click-through rate, average cost per click, and average ad position. Specific PPC metrics are not provided.
Technologies: PPC Campaign Support, Video, Promotional Marketing, In-Store Activations
Outcome: Prince received a multi-channel campaign tied to a measured 26.7% increase in brand velocity.
Results
What did the client think of the project?
Client Name: Title: Company: Prince Pasta
Title:
Company: Prince Pasta, Prince Pasta
Campaign Strategy
Need a similar solution?
Millennium helps brands turn heritage, research, and consumer behavior into campaigns that support measurable outcomes. If your brand has recognition but weak sales momentum, an integrated campaign helps connect awareness to action.
Recommended services: Campaign Strategy, Promotional Marketing, Video Production, PPC Campaigns, Social Media, In-Store Marketing, Brand Strategy
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