01
Challenge
No Yolks had consumer affection, but sales volume was flat because many consumers associated the product with occasional recipes.
No Yolks
No Yolks achieved stronger digital engagement through a recipe video, social media, microsite, and email marketing campaign built by Millennium.
How we made it happen:
</>Consumer Research
PCampaign Strategy
DRecipe Video
How did Millennium make the No Yolks project happen?
Millennium made the No Yolks project happen through consumer research, recipe content, social media, web experiences, and email marketing. The work helped consumers see No Yolks as part of faster and more varied everyday meals.
Research
Millennium used consumer research to identify the core barrier. Consumers liked No Yolks, but they associated the product with occasional dishes such as goulash, stroganoff, and casseroles.
Content
Millennium built the campaign around 15 fast, accessible recipe videos. The recipes showed fresh uses for No Yolks beyond familiar comfort dishes.
Media
Millennium launched a Facebook, Instagram, and Pinterest-heavy media plan. The campaign also included responsive web and mobile experiences plus opt-in email marketing.
What results did this project achieve?
This project achieved stronger No Yolks digital engagement across video, social, and email channels.
+33%
Video View Rate
The campaign delivered a video view rate 33% above industry norms.
+50%
Cost Per View Goal
The campaign exceeded cost per view goals by 50%.
22MM
Facebook Video Views
Facebook delivered almost 22 million video views.
38 Point Lift
Ad Recall
Facebook delivered a 38 point lift in ad recall among ages 25 to 34.
20%
Email Open Rate
The opt-in email program generated a 20% open rate.
40%
Email Click-Through Rate
The email program generated a 40% click-through rate.
Supporting context: The campaign included desktop, mobile, email marketing, and social executions across Facebook, Instagram, and Pinterest.
How did Millennium change how consumers used No Yolks?
Millennium changed how consumers used No Yolks by reframing the product around fast, fresh recipe ideas. The campaign moved beyond occasional dishes and showed how the product fit into busier routines.
Research showed that usage was slow because consumers tied No Yolks to recipes such as goulash, stroganoff, and casseroles. Millennium used that insight to build a campaign around 15 quick recipe videos.
The recipe content included Asian fusion, one-pot meals, mac and cheese, and updated everyday meal ideas. The content made the product feel more relevant to current meal planning.
Outcome: No Yolks generated stronger video engagement, social response, and email performance.
How did Millennium use social media and email for No Yolks?
Millennium used social media and email to reach consumers where they were already active and continue the conversation after microsite engagement. The media plan focused heavily on Facebook, Instagram, and Pinterest.
Facebook delivered almost 22 million video views and a 38 point lift in ad recall among ages 25 to 34. The email program offered opt-in recipe ideas and generated a 20% open rate and 40% click-through rate.
The website and mobile experience kept the campaign look and feel consistent. This helped connect recipe content, media activity, and consumer follow-up.
Technologies: Responsive Web, Mobile Experience, Email Marketing, Facebook, Instagram, Pinterest
Outcome: No Yolks received an integrated digital campaign with measurable performance across video, social, and email.
Results
What did the client think of the project?
Client Name: Title: Company: No Yolks
Title:
Company: No Yolks, No Yolks
Consumer Research
Need a similar solution?
Millennium helps food and CPG brands turn consumer insight into measurable digital campaigns. If buyers know your product but use it too rarely, recipe content, social media, and email help shift behavior.
Recommended services: Consumer Research, Campaign Strategy, Recipe Video, Social Media, Website Design, Email Marketing, Promotional Marketing
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