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Case Studies - ADA

Accessibility for the win

When a business decision puts you on a path to doing well and doing good at the same time, that’s the ultimate win-win.

At Millennium, we’ve been watching the emerging trend of web inclusivity for people with physical and cognitive impairments for years, and we’ve become experts on the subject. Just like brick-and-mortar businesses have broadened their accessibility to an underserved consumer base by becoming wheelchair accessible, so should your business be taking steps to do the same in the digital world.

person in wheelchair uses ramp to avoid stairs person in wheelchair uses ramp to avoid stairs

Each day, hella huge amounts of digital content floods the web—the majority of which is designed to be accessible to the masses. But what about those with impairments that make typical web browsing impossible? They are an underserved audience of more than 30 million that yearn for—and have a legal right to—access to your content. They can also help your business grow.

Millennium can help you take the first steps towards web accessibility by taking a closer look at your digital communications to achieve compliance that conforms with best practices and mandates indicated by ADA (the Americans with Disabilities Act), which are fast becoming pervasive.

The W3C created the Web Content Accessibility Guidelines (WCAG), a set of 12 guidelines organized under 4 principles: Perceivable, Operable, Understandable, and Robust. The 2.0 version of the guidelines is designed to offer development techniques and testable success criteria at 3 levels: A, AA, and AAA

pronounced wuh-cag listen

The WCAG 2.0 guidelines range from the general to the granular, right down to visual contrast ratios, alternative text, screen flicker, and much more. These standards and practices have become a part of Millennium’s creative and engineering DNA.

screenshot of a website without proper color contrast, and after color contrast correction

We even lend our expertise to other firms to help ensure their work is compliant, as well, because that’s sorta how we roll. The result? Better digital engagement for everyone. And that matters.

Did you know
that closed captioning and transcripts are not enough to meet AA compliance? You’ll also need audio that describes the action within.
screenshot of a commercial that has closed captioning and audio description

The shortlist for ADA compliance:

  • Ensure proper contrast ratios for text
  • Enable control over a website using just the keyboard
  • Create alternative text for images and hidden text to further explain links
  • Write alternative audio tracks, transcripts and close captioning for videos
  • Modify confusing content, error messaging and iconography to be more understandable, relevant and consistent
  • Provide controls for animation and video
  • Implement proper HTML structure

Universal access to the digital world is a reality—not somewhere off in the distant future, but right now. It’s the right thing to do for your business, and the right thing to do, period.

Evolve your digital content for our inclusive world:
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