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Tag Archives: video

Google Adwords innovates a new feature called “Automated Rules”

By David | Published: March 2, 2012

Google Adwords has added a new helpful feature for automating common tasks when managing PPC campaigns. With these automated rules, a campaign manager can help you automatically adjust bids, budgets, or ad statuses based on specific conditions that occurred during a previous period of time that the campaign was running. By using this feature, campaign [...]

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Posted in Technology that works | Also tagged Adjusting, advertisers, Adwords, Automated, budgets, Campaign, campaign manager, campaign managers, Campaigns, common tasks, effort, feature, google, keyword, keyword bids, manager, manual effort, new feature, page, Pausing, period, period of time, position, power, PPC, redundant tasks, scheduling, simplicity, special promotions, statuses, time, tool | Leave a comment

Podcasts for the Web Developer and Designer

By Dan | Published: October 13, 2010

There are several ways to stay up-to-date with tech related news. Whether it’s via RSS feeds, newsletters, forums, user-groups—you name it—tons! What do all these have in common? You have to use your eyes and can’t consume them while driving! So, if you want a more passive way to stay in touch with what’s going [...]

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Posted in Technology that works | Also tagged Advertising, analytics, architecture, art, business analysis, center, cf community, code organization, concept, Connect, Covers, Creative, Creative that works, cycle, design, Hosts, HTML, humor, humor web, information, information architecture, internet, interwebs, latest technology news, Learn, marketing, marketing web, Microsoft, organization patterns, podcast, Podcasts, programming methodologies, project management business, psychology, sense of humor, several ways, show, software, software development cycle, software development techniques, specific languages, technology, Technology that works, testing methodologies, Topics, TV, usability, Watch, web designers, web developer, web developers | Leave a comment

Buckle up! WebP, WebM and SPDY have entered “The Browser Race”

By David | Published: October 11, 2010

WebP is pronounced “weppy” and it’s Google’s new WebP graphics format which has the potential to reduce image file sizes by approximately 40 percent when compared to the industry standard JPEG file formats. If you’re a skeptic like me, you can use Google’s webconv converter tool described here, to measure the results for yourself. Okay… [...]

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Posted in Technology that works | Also tagged acceleration, Advertising, analytics, art, bandwidth costs, browser developers, browser race, browser wars, Chrome, codec, concept, Connect, consideration, Creative, Creative that works, decent quality, default browser, design, dominant web, everyone, file, focus, free open source, future vision, google, graphics format, hardware acceleration, HTTP, industry, internet, jpeg formats, lossy image, marketing, Mozilla, open source initiative, paramount consideration, percent, photo kiosks, quality royalty, Race, RIFF, software, SPeedy, support, technology, Technology that works, tool, TV, video encoder, webm, worldwide | Leave a comment

Facebook, Twitter and…Tumblr?

By Lisa | Published: September 16, 2010

Facebook is your high school yearbook. Twitter is a book of short quotations. Tumblr is a big honking coffee table book with glossy pictures. Things I like about Tumblr. You can share any media: images, video or audio. 140 character limit… see ya. You can follow any Tumblr blog and the posts will appear in [...]

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Posted in Creative that works | Also tagged adopter, Advertising, analytics, anyday, arsenal, art, blog, character, character limit, click, coffee table book, conan o brian, concept, Connect, content users, contest, Creative, Creative that works, design, early adopter, entire world, facebook, focus, good company, heart, high school yearbook, honking, Huffington, huggies, internet, interweb, john mayer, limit, marketing, media images, newsweek, popularity, popularity contest, Post, pretty pictures, reading, reblog, sayin, Technology that works, technorati, Tumblr, TV, twitter, yeah | Leave a comment

Google gets further along with “Real-time Searching”

By David | Published: August 30, 2010

“Time” has been a topic of interest for as long as there has been time to think about the topic of “time”. William Penn said, “Time is what we want most, but… what we use worst” and Jim Bishop said, “Nothing is as far away as one minute ago.” And, Albert Einstein said, “The only reason [...]

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Posted in Technology that works | Also tagged Advertising, albert einstein, analytics, art, breakingnews, buzz factor, catalog, catalog web, chatter, concept, Connect, Creative, Creative that works, design, developer search, engine, essence, everything, Fire, geographic location, google, HTML, implementation tips, index, information, interest, internet, jim bishop, latest technology, location, marketing, myspace, Nothing, phrase, real time news, reason, screen, search, searchers, social networking, something, technology, technology standards, Technology that works, time search, time william, topic, traditional internet, TV, william penn, word fire | 2 Comments

Ogilvy and Bernbach on web marketing

By John | Published: June 15, 2010

What would the original “Mad Men” make of the world wide interweb? Here are two quotes, one from David Ogilvy and another from Bill Bernbach. And some thoughts on how their words can be interpreted today. “Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.” David [...]

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Posted in Creative that works | Also tagged advertisement, Advertising, bill bernbach, block, brand image, building, Campaign, case studies, click, consumer, consumer experience, contribution, corn, Creative, Creative that works, Creativity, CSS, david ogilvy, design, elf, experience, HTML, HTML5, industry, Innovation, interweb, leaps, mad men, marketers, marketing, nature, quotes, Redeem, search, Security, something, style, symbol, Technology that works, today, tomorrow, Trades, transactional, transactional nature | Leave a comment

Media is creative

By John | Published: January 28, 2010

I worked at Ogilvy in the 1980’s and knew a media planner named Kristy. She had a sign in her office that read, “media is creative.” Kristy steered clients to MTV before it took off. She predicted what new shows would be hits and what would bomb. Kristy had a feel for people and the [...]

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Posted in Creative that works | Also tagged Advertising, agency, audience, bank, banking, basic questions, business, Campaign, checking, client, Creative, creative department, creative media, Creative that works, creative thinkers, creative thinking, Creativity, CSS, department, design, engine, event, event marketing, feel, free checking, fundamental questions, HTML, HTML5, industry, Innovation, lunchtime, marketing, Media, media planner, mortgages, mtv, office, office elevators, Ogilvy, screens, search, search engine marketing, Security, target audience, Technology that works, Television, television commercials, time, Trades, video event, way | 1 Comment

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