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Tag Archives: Trades

Summer school

By John | Published: June 18, 2010

Several years ago, Rich Silverstein of Goodby, Silverstein and Partners remarked that he and others at his agency were going “back to school” on new media. Rather than milk their award winning traditional campaigns, the agency embraced what the Zen masters call “beginner’s mind.” Now look at ‘em. They are one of the most prolific [...]

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Posted in Creative that works | Also tagged Advertising, ahmed, Ajaz, award, business, Campaign, Campaigns, Case, case study book, cmo, com, Creative, creative agencies, Creative that works, Creatives, Creativity, CSS, democracies, design, everyone, freddy, going back to school, HTML, HTML5, industry, industry leader, Innovation, Inspiration, internet case study, julius wiedemann, junkies, leader, masters call, milk, mind, participation, power, search, Security, several times, silverstein, Social, study, Taschen, Technology that works, thefwa, today, Zen, zen masters | Leave a comment

Ogilvy and Bernbach on web marketing

By John | Published: June 15, 2010

What would the original “Mad Men” make of the world wide interweb? Here are two quotes, one from David Ogilvy and another from Bill Bernbach. And some thoughts on how their words can be interpreted today. “Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.” David [...]

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Posted in Creative that works | Also tagged advertisement, Advertising, bill bernbach, block, brand image, building, Campaign, case studies, click, consumer, consumer experience, contribution, corn, Creative, Creative that works, Creativity, CSS, david ogilvy, design, elf, experience, HTML, HTML5, industry, Innovation, interweb, leaps, mad men, marketers, marketing, nature, quotes, Redeem, search, Security, something, style, symbol, Technology that works, today, tomorrow, transactional, transactional nature, video | Leave a comment

Lost in the tool box

By John | Published: June 11, 2010

Great piece by Denise Lee Yohn, a brand consultant, about how marketing is losing its mojo. Marketing execs are pinning their hopes on new tools, especially in the social media space. But without a vivid brand identity and positioning, what good are tactics and metrics? She writes, “We need to first think “what,” then “how.” [...]

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Posted in Creative that works | Also tagged action, Advertising, Beethoven, brand consultant, brand identity, Campaign, carpenters, click, composer, Composers, consultant, conversation, Creative, Creative that works, Creativity, CSS, denise lee, design, enduring truth, execs, furniture, head, HTML, HTML5, idea, identity, industry, Innovation, marketing, media space, metrics, mojo, new tools, piece, positioning, reference, search, Security, something, space, symphonies, Technology that works, tool, tool box, toolbox, toolboxes, truth, truth about | Leave a comment

Google is Super

By John | Published: February 8, 2010

If branded experiences are the new advertising, how does a brand play the Super Bowl? You get 30 seconds to engage 90 million viewers in the flashiest, noisiest television event of the year. Do you join the tired parade of tricky animals, slapstick, bimbos and cute babies? Or do you engage people with a simple, [...]

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Posted in Creative that works | Also tagged Advertising, animals, apple, bimbos, Bowl, business, Campaign, Creative, Creative that works, Creativity, CSS, cute babies, design, elegant experience, event, experience, experiences, google, HTML, HTML5, industry, Innovation, love, love story, marketing, marketing science, metrics, million viewers, new advertising, noisiest, parade, power, sans serif, science, search, search business, Security, slapstick, something, space, spot, story, Super, super bowl, Technology that works, Television, television event, year | Leave a comment

Security Threats in 2010

By David | Published: February 1, 2010

Companies that utilize a public and/or a private Web site for information sharing are constantly under new security threats. And, the problem is getting worse due to automated tools that can distribute their infestations via botnets. In particular, many individuals and companies are seeing increasing attacks through social network sites because the audiences—at these social media sites—are more vulnerable and less knowledgeable on phishing [...]

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Posted in Technology that works | Also tagged Advertising, audiences, automated tools, best practices, birth, botnets, Campaign, Change, change passwords, checklist, compromise, Creative, Creative that works, Creativity, CSS, dates of birth, design, dictionaries, dictionary attacks, file, Free, guidance, HTML, HTML5, industry, infestations, information, information security management, information sharing, Innovation, ISO, iso 27002, level, macro, malware, new security, number, paper software, password, person, place, protection, record, search, Security, security threats, single, software, Technology that works, telephone numbers, Threats | Leave a comment

Media is creative

By John | Published: January 28, 2010

I worked at Ogilvy in the 1980’s and knew a media planner named Kristy. She had a sign in her office that read, “media is creative.” Kristy steered clients to MTV before it took off. She predicted what new shows would be hits and what would bomb. Kristy had a feel for people and the [...]

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Posted in Creative that works | Also tagged Advertising, agency, audience, bank, banking, basic questions, business, Campaign, checking, client, Creative, creative department, creative media, Creative that works, creative thinkers, creative thinking, Creativity, CSS, department, design, engine, event, event marketing, feel, free checking, fundamental questions, HTML, HTML5, industry, Innovation, lunchtime, marketing, Media, media planner, mortgages, mtv, office, office elevators, Ogilvy, screens, search, search engine marketing, Security, target audience, Technology that works, Television, television commercials, time, video, video event, way | 1 Comment

Three SEO links every Digital Agency should know about…

By David | Published: January 27, 2010

Digital Agencies and SEO marketers are constantly challenged to keep up with the latest techniques and trends for online search engine marketing (SEM). One simple way to stay informed and become more knowledgeable on the leading search engines is to sign up for the following three webmaster tools: Google Bing Yahoo Before any SEO efforts can produce successful results, it is extremely important [...]

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Posted in Technology that works | Also tagged Advertising, agency, blog, Campaign, catalog, Creative, Creative that works, Creativity, CSS, design, digital, domain, engine, google, HTML, HTML5, industry, Innovation, marketing, Online, search, search crawlers, search engine marketing, search engines, Security, SEO, spiders, structure, Technology that works, URL, way, web, web domain, webmaster, yahoo, yahoo search | Leave a comment

Slouching towards digital

By John | Published: January 5, 2010

A creative director from a large, traditional ad agency recently asked me, “This whole social media thing, don’t you think it has an expiration date?” “Huh?” Ironically, advertising creatives (you know, the open-minded, progressive, experimental creatives) are sometimes the least likely to embrace digital media. Many still cling to the idea that a big TV [...]

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Posted in Creative that works | Also tagged ad agency, Advertising, Age, art director, big idea, broadcast, Campaign, commercial, consumer, consumers, crap, Creative, creative director, creative ideas, creative person, creative teams, Creative that works, Creativity, CSS, date, design, emotional bonds, expiration date, guns, HTML, HTML5, idea, industry, Innovation, marketplace, multichannel, new channels, no doubt, person, perspective, place, search, Security, Slouching, something, talk, Technology that works, tim williams, time, tv commercial, way, writer | Leave a comment

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