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Tag Archives: Television

Pay-per-view has come a long way

By Creative Dave | Published: November 10, 2010

Television meets the Internet with a joint product venture between Google and Sony. Sony’s new Internet TV, powered by Google TV, merges the best features of digital cable with new developments in Internet television and VOIP* technology. Integrating our favorite social networks, search engines and other share points; Google TV and Sony have rolled out [...]

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Posted in Technology that works | Also tagged aim, analytics, beck and call, cable, call, click, computer, computer model, couch, digital, digital cable, future, google, Integrating, internet, internet television, internet tv, look, marketing, model, nerd, new developments, Pay-per-view, personal computer, product, Protocol, search, search engines, sessions, share, share points, social networks, Sony, technology, transmission, transmission technologies, voice, VOIP, way, web | Leave a comment

Second acts

By John | Published: June 29, 2010

So print is dying. But the smart print brands are whistling past the graveyard. They are assessing their content and figuring out new ways to cash in. Meredith Corporation, the Des Moines based publisher of Family Circle, Better Homes & Gardens and Ladies Home Journal has evolved into a digital licensing giant. The New Yorker’s [...]

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Posted in Creative that works | Also tagged acts, Advertising, amp, analytics, app, art, bank, Better, Cartoon, cartoon bank, Circle, concept, Connect, Content, content rules, Corporation, Creative, Creative that works, decades, des moines, design, dramas, family circle, giant, gourmet, graveyard, Home, internet, Journal, keyword, keyword search, Ladies, ladies home journal, marketing, Media, meredith corporation, New, new ways, new yorker, print, publisher, radio, search, segued, shuffle, soap operas, Technology that works, TV, whistling past the graveyard, Yorker | Leave a comment

Google is Super

By John | Published: February 8, 2010

If branded experiences are the new advertising, how does a brand play the Super Bowl? You get 30 seconds to engage 90 million viewers in the flashiest, noisiest television event of the year. Do you join the tired parade of tricky animals, slapstick, bimbos and cute babies? Or do you engage people with a simple, [...]

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Posted in Creative that works | Also tagged Advertising, animals, apple, bimbos, Bowl, business, Campaign, Creative, Creative that works, Creativity, CSS, cute babies, design, elegant experience, event, experience, experiences, google, HTML, HTML5, industry, Innovation, love, love story, marketing, marketing science, metrics, million viewers, new advertising, noisiest, parade, power, sans serif, science, search, search business, Security, slapstick, something, space, spot, story, Super, super bowl, Technology that works, television event, Trades, year | Leave a comment

Media is creative

By John | Published: January 28, 2010

I worked at Ogilvy in the 1980’s and knew a media planner named Kristy. She had a sign in her office that read, “media is creative.” Kristy steered clients to MTV before it took off. She predicted what new shows would be hits and what would bomb. Kristy had a feel for people and the [...]

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Posted in Creative that works | Also tagged Advertising, agency, audience, bank, banking, basic questions, business, Campaign, checking, client, Creative, creative department, creative media, Creative that works, creative thinkers, creative thinking, Creativity, CSS, department, design, engine, event, event marketing, feel, free checking, fundamental questions, HTML, HTML5, industry, Innovation, lunchtime, marketing, Media, media planner, mortgages, mtv, office, office elevators, Ogilvy, screens, search, search engine marketing, Security, target audience, Technology that works, television commercials, time, Trades, video, video event, way | 1 Comment

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