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Tag Archives: search

Have you heard of Schema.org and W3C Microdata formats?

By David | Published: February 21, 2012

Today, Web developers use HTML tags on their pages to tell the browser how to display the content; however, these tags don’t generally include semantical meaning to describe what kind of information is included. By specifying semantical meaning within the Web page content, search engines can become more intelligent on categorizing the overwhelming amount of searchable information [...]

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Posted in Technology that works | Also tagged amount, Auto, creative works, CreativeWork, curve, data types, Draft, event organization, everything, google, HTML, html tags, information, internet industry professionals, lc, LocalBusiness, major search engines, marketing, microdata, MusicRecording, Offer, optimization seo, Organization, page, person place, product, Recipe, Schema, search engine marketing, search engine optimization, search engine placement, search engines google, strategic advantage, topic, type, visit, vocabularies, web developers, web page content, Webmasters | Leave a comment

Pay-per-view has come a long way

By Creative Dave | Published: November 10, 2010

Television meets the Internet with a joint product venture between Google and Sony. Sony’s new Internet TV, powered by Google TV, merges the best features of digital cable with new developments in Internet television and VOIP* technology. Integrating our favorite social networks, search engines and other share points; Google TV and Sony have rolled out [...]

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Posted in Technology that works | Also tagged aim, analytics, beck and call, cable, call, click, computer, computer model, couch, digital, digital cable, future, google, Integrating, internet, internet television, internet tv, look, marketing, model, nerd, new developments, Pay-per-view, personal computer, product, Protocol, search engines, sessions, share, share points, social networks, Sony, technology, Television, transmission, transmission technologies, voice, VOIP, way, web | Leave a comment

Google gets further along with “Real-time Searching”

By David | Published: August 30, 2010

“Time” has been a topic of interest for as long as there has been time to think about the topic of “time”. William Penn said, “Time is what we want most, but… what we use worst” and Jim Bishop said, “Nothing is as far away as one minute ago.” And, Albert Einstein said, “The only reason [...]

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Posted in Technology that works | Also tagged Advertising, albert einstein, analytics, art, breakingnews, buzz factor, catalog, catalog web, chatter, concept, Connect, Creative, Creative that works, design, developer search, engine, essence, everything, Fire, geographic location, google, HTML, implementation tips, index, information, interest, internet, jim bishop, latest technology, location, marketing, myspace, Nothing, phrase, real time news, reason, screen, searchers, social networking, something, technology, technology standards, Technology that works, time search, time william, topic, traditional internet, TV, video, william penn, word fire | 2 Comments

Second acts

By John | Published: June 29, 2010

So print is dying. But the smart print brands are whistling past the graveyard. They are assessing their content and figuring out new ways to cash in. Meredith Corporation, the Des Moines based publisher of Family Circle, Better Homes & Gardens and Ladies Home Journal has evolved into a digital licensing giant. The New Yorker’s [...]

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Posted in Creative that works | Also tagged acts, Advertising, amp, analytics, app, art, bank, Better, Cartoon, cartoon bank, Circle, concept, Connect, Content, content rules, Corporation, Creative, Creative that works, decades, des moines, design, dramas, family circle, giant, gourmet, graveyard, Home, internet, Journal, keyword, keyword search, Ladies, ladies home journal, marketing, Media, meredith corporation, New, new ways, new yorker, print, publisher, radio, segued, shuffle, soap operas, Technology that works, Television, TV, whistling past the graveyard, Yorker | Leave a comment

Summer school

By John | Published: June 18, 2010

Several years ago, Rich Silverstein of Goodby, Silverstein and Partners remarked that he and others at his agency were going “back to school” on new media. Rather than milk their award winning traditional campaigns, the agency embraced what the Zen masters call “beginner’s mind.” Now look at ‘em. They are one of the most prolific [...]

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Posted in Creative that works | Also tagged Advertising, ahmed, Ajaz, award, business, Campaign, Campaigns, Case, case study book, cmo, com, Creative, creative agencies, Creative that works, Creatives, Creativity, CSS, democracies, design, everyone, freddy, going back to school, HTML, HTML5, industry, industry leader, Innovation, Inspiration, internet case study, julius wiedemann, junkies, leader, masters call, milk, mind, participation, power, Security, several times, silverstein, Social, study, Taschen, Technology that works, thefwa, today, Trades, Zen, zen masters | Leave a comment

Ogilvy and Bernbach on web marketing

By John | Published: June 15, 2010

What would the original “Mad Men” make of the world wide interweb? Here are two quotes, one from David Ogilvy and another from Bill Bernbach. And some thoughts on how their words can be interpreted today. “Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.” David [...]

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Posted in Creative that works | Also tagged advertisement, Advertising, bill bernbach, block, brand image, building, Campaign, case studies, click, consumer, consumer experience, contribution, corn, Creative, Creative that works, Creativity, CSS, david ogilvy, design, elf, experience, HTML, HTML5, industry, Innovation, interweb, leaps, mad men, marketers, marketing, nature, quotes, Redeem, Security, something, style, symbol, Technology that works, today, tomorrow, Trades, transactional, transactional nature, video | Leave a comment

Lost in the tool box

By John | Published: June 11, 2010

Great piece by Denise Lee Yohn, a brand consultant, about how marketing is losing its mojo. Marketing execs are pinning their hopes on new tools, especially in the social media space. But without a vivid brand identity and positioning, what good are tactics and metrics? She writes, “We need to first think “what,” then “how.” [...]

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Posted in Creative that works | Also tagged action, Advertising, Beethoven, brand consultant, brand identity, Campaign, carpenters, click, composer, Composers, consultant, conversation, Creative, Creative that works, Creativity, CSS, denise lee, design, enduring truth, execs, furniture, head, HTML, HTML5, idea, identity, industry, Innovation, marketing, media space, metrics, mojo, new tools, piece, positioning, reference, Security, something, space, symphonies, Technology that works, tool, tool box, toolbox, toolboxes, Trades, truth, truth about | Leave a comment

Google is Super

By John | Published: February 8, 2010

If branded experiences are the new advertising, how does a brand play the Super Bowl? You get 30 seconds to engage 90 million viewers in the flashiest, noisiest television event of the year. Do you join the tired parade of tricky animals, slapstick, bimbos and cute babies? Or do you engage people with a simple, [...]

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Posted in Creative that works | Also tagged Advertising, animals, apple, bimbos, Bowl, business, Campaign, Creative, Creative that works, Creativity, CSS, cute babies, design, elegant experience, event, experience, experiences, google, HTML, HTML5, industry, Innovation, love, love story, marketing, marketing science, metrics, million viewers, new advertising, noisiest, parade, power, sans serif, science, search business, Security, slapstick, something, space, spot, story, Super, super bowl, Technology that works, Television, television event, Trades, year | Leave a comment

Security Threats in 2010

By David | Published: February 1, 2010

Companies that utilize a public and/or a private Web site for information sharing are constantly under new security threats. And, the problem is getting worse due to automated tools that can distribute their infestations via botnets. In particular, many individuals and companies are seeing increasing attacks through social network sites because the audiences—at these social media sites—are more vulnerable and less knowledgeable on phishing [...]

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Posted in Technology that works | Also tagged Advertising, audiences, automated tools, best practices, birth, botnets, Campaign, Change, change passwords, checklist, compromise, Creative, Creative that works, Creativity, CSS, dates of birth, design, dictionaries, dictionary attacks, file, Free, guidance, HTML, HTML5, industry, infestations, information, information security management, information sharing, Innovation, ISO, iso 27002, level, macro, malware, new security, number, paper software, password, person, place, protection, record, Security, security threats, single, software, Technology that works, telephone numbers, Threats, Trades | Leave a comment

Media is creative

By John | Published: January 28, 2010

I worked at Ogilvy in the 1980’s and knew a media planner named Kristy. She had a sign in her office that read, “media is creative.” Kristy steered clients to MTV before it took off. She predicted what new shows would be hits and what would bomb. Kristy had a feel for people and the [...]

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Posted in Creative that works | Also tagged Advertising, agency, audience, bank, banking, basic questions, business, Campaign, checking, client, Creative, creative department, creative media, Creative that works, creative thinkers, creative thinking, Creativity, CSS, department, design, engine, event, event marketing, feel, free checking, fundamental questions, HTML, HTML5, industry, Innovation, lunchtime, marketing, Media, media planner, mortgages, mtv, office, office elevators, Ogilvy, screens, search engine marketing, Security, target audience, Technology that works, Television, television commercials, time, Trades, video, video event, way | 1 Comment

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