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Category Archives: Creative that works

New P&G Campaign Taps Into The Power of Moms

When was the last time an ad made you cry? Cry not because it stunk but cry because it was moving, powerful, beautiful? Well, find your box of Puffs and get ready to be moved. P&G has created yet another “Proud Sponsor of Mom” spot (in advance of Mother’s Day and the Olympics) called “Best [...]

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A Tale of Two Cities

I was reading this Blog post from one of our colleagues, Steve Poppe, and the essence of what Steve writes about is truly what we strive to achieve each day at Millennium; providing our clients with a truly integrated and exceptional creative and technology experience.

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Bre.ad: a fresh new link-shortening site that rises to change how you share links

If you’re familiar with Twitter or Facebook, then you’re also familiar with link shortening sites such as bit.ly and tinyurl.com. These sites are great because they allow you to shorten a link from lots of characters, to one link with only a few characters. A short link is pretty crucial today when your total message can only be [...]

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What is an advertising agency?

Years ago, when Napster arrived and the record companies froze, a college student was asked about the music business.  He posed a question:  “why is there something called a record company that profits from the music I like?”  He wasn’t opposed to artists making money on their music. Quite the contrary.  He was asking, “what is [...]

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“Don’t be scared.”

Millennium Communications helps a nervous businessman overcome his fears.

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Happy Hanukkah from our conference room

Happy Hanukkah from our conference room

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This week in the trades

Do you read the trades? You know those jam-packed issues of How, Commarts, and AdWeek? Well, I read the trades and I’m overwhelmed with inspiration after just wrapping up my tour of the latest Communication Arts (advertising annual 51). Number 51 showcases pinnacle creative, especially in the integrated campaigns section. It’s ultimately inspiring and thoroughly [...]

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Facebook, Twitter and…Tumblr?

Facebook is your high school yearbook. Twitter is a book of short quotations. Tumblr is a big honking coffee table book with glossy pictures. Things I like about Tumblr. You can share any media: images, video or audio. 140 character limit… see ya. You can follow any Tumblr blog and the posts will appear in [...]

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Numbers don’t lie

Too many statistics can make you dizzy. That’s why this infographic is so cool. It uses visuals to tell the story of the seismic shift in human communication and persuasion. Nice lesson to all of you PowerPoint heroes out there. Thanks to the folks at en.gauge media for posting.

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The video boom

Here’s some welcome news from eMarketer. Online video advertising spending will grow more than 48% this year, reaching $1.5 billion. This is good news for brand builders. Nothing can deliver an emotional selling proposition as well as moving pictures with sound. It will be interesting to see how the metrics police will determine the ROI [...]

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