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Author Archives: John

What is an advertising agency?

By John | Published: May 24, 2011

Years ago, when Napster arrived and the record companies froze, a college student was asked about the music business. He posed a question: “why is there something called a record company that profits from the music I like?” He wasn’t opposed to artists making money on their music. Quite the contrary. He was asking, “what is [...]

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Posted in Creative that works | Tagged Advertising, advertising agency, agency, apple, art, art director, Auto, behalf, business, Campaign, college, contrary, conventions, copywriter, creative team, Draft, idea, making money, money, music, music business, Napster, place, profits, question, running, something, student, wasn, way, work | Leave a comment

“Don’t be scared.”

By John | Published: December 13, 2010

Millennium Communications helps a nervous businessman overcome his fears.

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Posted in Creative that works | Tagged Advertising, Auto, businessman, Communications, Creative that works, Draft, fears, Millennium, millennium communications, New Media, Solutions, technology | Leave a comment

Stop following me

By John | Published: December 2, 2010

The FTC is calling for the development of a “do not track” feature in web browsers. With it, consumers will be able to browse websites without giving their data to companies. Giving consumers this choice is a good thing. Of course, consumers who choose this path will forfeit tailored, specific, helpful content. A “do not [...]

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Posted in Technology that works | Tagged ATM, atm card, Auto, card, cash, choice, commute, consumer, consumers, Content, Convenience, course, development, Draft, ease, EZ-Pass, flight, FTC, hotels in hawaii, line, path, privacy, right to privacy, stop, technology, tolls, trumps, web, web browsers | Leave a comment

Numbers don’t lie

By John | Published: August 2, 2010

Too many statistics can make you dizzy. That’s why this infographic is so cool. It uses visuals to tell the story of the seismic shift in human communication and persuasion. Nice lesson to all of you PowerPoint heroes out there. Thanks to the folks at en.gauge media for posting.

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Posted in Creative that works | Tagged Advertising, analytics, art, communication, concept, Connect, Creative, Creative that works, design, dizzy, gauge, heroes, human communication, infographic, internet, lesson, marketing, numbers don, persuasion, PowerPoint, seismic shift, shift, statistics, story, Technology that works, TV, visuals | Leave a comment

The video boom

By John | Published: July 15, 2010

Here’s some welcome news from eMarketer. Online video advertising spending will grow more than 48% this year, reaching $1.5 billion. This is good news for brand builders. Nothing can deliver an emotional selling proposition as well as moving pictures with sound. It will be interesting to see how the metrics police will determine the ROI [...]

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Posted in Creative that works | Tagged Advertising, analytics, art, bits and bytes, click, concept, Connect, consumer, Creative, Creative that works, decision, design, eMarketer, emotional selling proposition, everything, idea, internet, judgement, marketers, marketing, measure, measurement, metrics, mind, moving pictures, Online, persuasion, police, Precise, proposition, right, science, subjective judgement, Technology that works, time, tool, TV, valid decision, video ads, video advertising, video boom, welcome news, year | Leave a comment

Second acts

By John | Published: June 29, 2010

So print is dying. But the smart print brands are whistling past the graveyard. They are assessing their content and figuring out new ways to cash in. Meredith Corporation, the Des Moines based publisher of Family Circle, Better Homes & Gardens and Ladies Home Journal has evolved into a digital licensing giant. The New Yorker’s [...]

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Posted in Creative that works | Tagged acts, Advertising, amp, analytics, app, art, bank, Better, Cartoon, cartoon bank, Circle, concept, Connect, Content, content rules, Corporation, Creative, Creative that works, decades, des moines, design, dramas, family circle, giant, gourmet, graveyard, Home, internet, Journal, keyword, keyword search, Ladies, ladies home journal, marketing, Media, meredith corporation, New, new ways, new yorker, print, publisher, radio, search, segued, shuffle, soap operas, Technology that works, Television, TV, whistling past the graveyard, Yorker | Leave a comment

Summer school

By John | Published: June 18, 2010

Several years ago, Rich Silverstein of Goodby, Silverstein and Partners remarked that he and others at his agency were going “back to school” on new media. Rather than milk their award winning traditional campaigns, the agency embraced what the Zen masters call “beginner’s mind.” Now look at ‘em. They are one of the most prolific [...]

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Posted in Creative that works | Tagged Advertising, ahmed, Ajaz, award, business, Campaign, Campaigns, Case, case study book, cmo, com, Creative, creative agencies, Creative that works, Creatives, Creativity, CSS, democracies, design, everyone, freddy, going back to school, HTML, HTML5, industry, industry leader, Innovation, Inspiration, internet case study, julius wiedemann, junkies, leader, masters call, milk, mind, participation, power, search, Security, several times, silverstein, Social, study, Taschen, Technology that works, thefwa, today, Trades, Zen, zen masters | Leave a comment

Ogilvy and Bernbach on web marketing

By John | Published: June 15, 2010

What would the original “Mad Men” make of the world wide interweb? Here are two quotes, one from David Ogilvy and another from Bill Bernbach. And some thoughts on how their words can be interpreted today. “Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.” David [...]

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Posted in Creative that works | Tagged advertisement, Advertising, bill bernbach, block, brand image, building, Campaign, case studies, click, consumer, consumer experience, contribution, corn, Creative, Creative that works, Creativity, CSS, david ogilvy, design, elf, experience, HTML, HTML5, industry, Innovation, interweb, leaps, mad men, marketers, marketing, nature, quotes, Redeem, search, Security, something, style, symbol, Technology that works, today, tomorrow, Trades, transactional, transactional nature, video | Leave a comment

Lost in the tool box

By John | Published: June 11, 2010

Great piece by Denise Lee Yohn, a brand consultant, about how marketing is losing its mojo. Marketing execs are pinning their hopes on new tools, especially in the social media space. But without a vivid brand identity and positioning, what good are tactics and metrics? She writes, “We need to first think “what,” then “how.” [...]

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Posted in Creative that works | Tagged action, Advertising, Beethoven, brand consultant, brand identity, Campaign, carpenters, click, composer, Composers, consultant, conversation, Creative, Creative that works, Creativity, CSS, denise lee, design, enduring truth, execs, furniture, head, HTML, HTML5, idea, identity, industry, Innovation, marketing, media space, metrics, mojo, new tools, piece, positioning, reference, search, Security, something, space, symphonies, Technology that works, tool, tool box, toolbox, toolboxes, Trades, truth, truth about | Leave a comment

Google is Super

By John | Published: February 8, 2010

If branded experiences are the new advertising, how does a brand play the Super Bowl? You get 30 seconds to engage 90 million viewers in the flashiest, noisiest television event of the year. Do you join the tired parade of tricky animals, slapstick, bimbos and cute babies? Or do you engage people with a simple, [...]

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Posted in Creative that works | Tagged Advertising, animals, apple, bimbos, Bowl, business, Campaign, Creative, Creative that works, Creativity, CSS, cute babies, design, elegant experience, event, experience, experiences, google, HTML, HTML5, industry, Innovation, love, love story, marketing, marketing science, metrics, million viewers, new advertising, noisiest, parade, power, sans serif, science, search, search business, Security, slapstick, something, space, spot, story, Super, super bowl, Technology that works, Television, television event, Trades, year | Leave a comment

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