Have you heard of Schema.org and W3C Microdata formats?
Today, Web developers use HTML tags on their pages to tell the browser how to display the content; however, these tags don’t generally include semantical meaning to describe what kind of information is included. By specifying semantical meaning within the Web page content, search engines can become more intelligent on categorizing the overwhelming amount of searchable information on the Internet. Industry professionals referred to this topic as Search Engine Marketing (SEM) or Search Engine Optimization (SEO).
Using www.schema.org vocabularies in combination with W3C microdata formats (see http://dev.w3.org/html5/md-LC/), Webmasters can pick from a collection of shared vocabularies to semantically program their web pages with built-in information that helps major search engines -Google, Microsoft, and Yahoo! – understand what type of information is being displayed. Here is a list of some commonly used data types:
- Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries …
- Embedded non-text objects: AudioObject, ImageObject, VideoObject
- Event
- Organization
- Person
- Place, LocalBusiness, Restaurant …
- Product, Offer, AggregateOffer
- Review, AggregateRating
For a full list please visit: http://schema.org/docs/full.html
Everything you need to get started and learn how to improve your Search Engine Optimization can be found here: http://schema.org/docs/documents.html. Be ahead of the curve on this topic and it could give you a strategic advantage for search engine placement and optimization.